Hey Reader, It's December. Which means half your affiliates are promoting everything under the sun like it's the last Black Friday ever... And the other half have completely disappeared. (Are they okay? Did they quit? Are they just binge-watching Hallmark movies?) Meanwhile, you're over here juggling 47 promos, answering panicked Slack messages at 11pm, and discovering that Steve's affiliate link has been broken for THREE DAYS and nobody told you. Steve?!?! C’mon, man. Welcome to the holiday...
12 days ago • 1 min read
Hey Reader, Want to know how strategic affiliate marketers think? Then CLICK HERE to listen to "Inside the Mind of a Strategic Affiliate Marketer" now! I interview my friend Kyle Young… He's worked with Harvard Business Review, Entrepreneur, and Fortune. He just launched his book, Success Is a Numbers Game. And he treats affiliate marketing like the long game it is. We cover: - How to play the numbers game the right way - Behind-the-scenes of his book launch - How to pitch yourself to major...
24 days ago • 1 min read
Hey Reader, 60% of our annual affiliate revenue at Shutterfly came between Black Friday and December 18th. More than half our year's income. In less than a month. That's the power of holiday promotions. CLICK HERE to learn how to maximize your holiday affiliate commissions! Right now, consumers are in buying mode. They EXPECT deals. They're actively searching for them. Their wallets are open. The question is: Will you be there with the right offer at the right time? In this article, I share...
29 days ago • 1 min read
Hey Reader, Launching a book soon? (or any product really) Want more sales, exposure, and impact? Affiliates are your secret weapon. But most authors screw it up. CLICK HERE to get the blueprint that's launched 10+ bestsellers! In this episode, I walk you through: - The exact timeline for book launches with affiliates -What to do and when to do it - What worked (and what flopped) - How to copy it step-by-step This is from a private training for authors who've sold 3,000+ copies. Top 0.05% of...
about 1 month ago • 1 min read
Hey Reader, I only knew his name for 37 seconds. And I was about to walk up to him in a crowded bar and introduce him to a potential affiliate partner like we were old friends. This could go really well... or spectacularly badly. Let me back up. We had an affiliate visiting us in Franklin, Tennessee. They were considering sending us about 10% of their traffic… which would've been huge for us at the time. We'd spent nearly 20 hours together over two days. Hockey game. Local restaurants. Tours...
about 1 month ago • 2 min read
Hey Reader, I'm in the middle of launching The Book on Affiliate Management right now. (You can get the book here!) And I've been documenting exactly how I'm finding and recruiting affiliates to help promote it. Figured it might be helpful to share. CLICK HERE to hear my behind-the-scenes book affiliate strategy! In this episode, I pull back the curtain on my entire process: - The specific places I'm finding book affiliates - My pitch approach (and why it's working) - What makes book launches...
about 1 month ago • 1 min read
Hey Reader, It's finally here. After 20 years of managing affiliate programs for Tony Robbins, Kevin Harrington, Lewis Howes, Michael Hyatt, Shutterfly, Adidas, and hundreds of others... After building a $1 million per month affiliate program from scratch in less than 2 years... After helping clients go from $0 to $124,000 in one year and another from $34 million to over $250 million in three years... I've put everything into one book. The Book on Affiliate Management - 300+ pages of my best...
about 1 month ago • 1 min read
Hey Reader, You know the saying "the cobbler's children have no shoes"? It's painfully true. Plumbers with leaky faucets. Financial advisors with no retirement savings. Personal trainers who never work out. And apparently, The Affiliate Guy with a terrible affiliate program. CLICK HERE to listen to "The Shocking Truth About My Affiliate Program" and find out why! For nearly three years, my own affiliate program was the worst part of my business. Me. The guy who literally teaches affiliate...
about 1 month ago • 1 min read
Hey Reader, First launch ever. $1,300,000 in affiliate sales. Goal was $500K. We more than doubled it. My client was thrilled. Want to know my secret? CLICK HERE to discover how I managed a 7-figure launch in 2 hours a day! I worked less than 2 hours a day on this launch. Most affiliate managers would've been drowning. Stressed. Working 12-hour days just to keep up. Not me. Because I wasn't spending hours every day writing emails to affiliates. Affiliate Email Pro handled that for me. Saved...
about 2 months ago • 1 min read
Hey Reader, Ever feel like your brain is juggling 47 browser tabs—only none of them are loading? That's what it's like trying to stay focused as an affiliate manager. Between answering affiliate questions, navigating fast-changing platforms, staying on top of launches, and replying to Slack messages at all hours, staying focused can feel impossible. And regaining it once you've lost it? Even harder. CLICK HERE to listen to "How Affiliate Managers Can Get Focused and Stay Focused" now! (or...
about 2 months ago • 1 min read