I'll show you how to grow your business with an affiliate program, the easiest, fastest, and least risky marketing method to increase your sales and profits. Free report shows you how to get your first 100 affiliates.
Surviving the holiday chaos (affiliate manager edition)
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Hey Reader, It's December. Which means half your affiliates are promoting everything under the sun like it's the last Black Friday ever... And the other half have completely disappeared. (Are they okay? Did they quit? Are they just binge-watching Hallmark movies?) Meanwhile, you're over here juggling 47 promos, answering panicked Slack messages at 11pm, and discovering that Steve's affiliate link has been broken for THREE DAYS and nobody told you. Steve?!?! C’mon, man. Welcome to the holiday season as an affiliate manager. Look, I get it. Between Thanksgiving and New Year's, a lot of companies do 50%+ of their annual sales. That's MASSIVE opportunity. It's also massive chaos. You're dealing with: - Affiliates who "forgot" to mention they're going on vacation during your biggest promo - Creative assets that need to be ready "yesterday" - The affiliate who emails you at 2am asking if they can "still get in on this?" - About 57 to-do's you forgot to write down because your brain gave up three weeks ago I've been there. Heck, I AM there. Right now. As I write this. And that's exactly why I recorded this episode. Because this season doesn't have to destroy you. In fact, if you can stay strategic while everyone else is losing their minds, this could be your best quarter of the year. In this episode, I'm sharing 16 practical things you can do RIGHT NOW to not just survive December, but actually thrive during the madness. This is the survival guide I wish I had during my first holiday season managing affiliate programs. Listen now and save your sanity! Best regards, Matt P.S. If you're reading this at 11pm while answering "just one more" affiliate question... this episode is especially for you. Pour yourself something strong (coffee, wine, whatever gets you through) and listen tomorrow morning. You've got this. CLICK HERE for the survival guide! |
The Affiliate Guy, Matt McWilliams
I'll show you how to grow your business with an affiliate program, the easiest, fastest, and least risky marketing method to increase your sales and profits. Free report shows you how to get your first 100 affiliates.
Hey Reader, Junior year of high school, I had two teachers who could not have been more different. Mrs. Terry taught AP US History. She's the reason I still love history. Mr. Calvert taught civics. He used to sit at the front of the room stapling things into his own forearm. I'm NOT joking... he's the reason... well, let's just say he should be thankful for teachers' unions. His idea of teaching was telling us which chapter to read. Years later, an affiliate program sent me swipe copy for a...
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Hey Reader, Most affiliate programs have a communication problem. Affiliates get too many emails and not enough of what they need to promote. That pattern makes promoting feel like work, and eventually affiliates stop trying. In this week's episode of the 6 C's of Elite Affiliate Programs, we're on the second C: Communicate. CLICK HERE to listen to "The 6 C's of Elite Affiliate Programs (Part 2)" now! (or read the transcript) I break down what great communication looks like from an...