I'll show you how to grow your business with an affiliate program, the easiest, fastest, and least risky marketing method to increase your sales and profits. Free report shows you how to get your first 100 affiliates.
Who should run your affiliate program?
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Hey Reader, Choosing an affiliate manager feels like a guessing game for most people, but it doesn't have to. In this week's episode, I'm breaking down the traits and skills that matter, where great affiliate managers tend to come from, and how to tell the difference between someone who "knows affiliates" and someone who can build and run a real program. CLICK HERE to listen to "How to Choose the Right Affiliate Manager" now! (or read the transcript) If you're about to make a hire, this episode could save you from a very expensive mistake. A bad hire in this role doesn't just cost you salary. It costs you months of lost momentum, affiliates who go cold, and a program that stagnates when it should be growing. I cover: - The traits that separate good affiliate managers from great ones - Where to find candidates (the pool is smaller than you think) - The questions to ask before you make an offer - The red flags most people miss until it's too late This one's worth a listen (or read) before you post that job listing. Best regards, Matt. P.S. The wrong affiliate manager hire sets your program back months. This episode tells you what to look for before you post the listing. CLICK HERE to learn "How to Choose the Right Affiliate Manager"! |
The Affiliate Guy, Matt McWilliams
I'll show you how to grow your business with an affiliate program, the easiest, fastest, and least risky marketing method to increase your sales and profits. Free report shows you how to get your first 100 affiliates.
Hey Reader, One of our clients ran a $5 million affiliate launch. Let that sink for a sec... Five. Million. Dollars. And the crazy part? He estimates 40% of that, about $2 million, came from one thing... Me coaching his affiliates. I coached his affiliates on what to say, what to send, how to position the offer, and how to avoid the small mistakes that kill conversions. In this week's episode of the 6 C's of Elite Affiliate Programs, we're on the third C: Coach. CLICK HERE to listen to "The 6...
Hey Reader, Most affiliate programs have a communication problem. Affiliates get too many emails and not enough of what they need to promote. That pattern makes promoting feel like work, and eventually affiliates stop trying. In this week's episode of the 6 C's of Elite Affiliate Programs, we're on the second C: Communicate. CLICK HERE to listen to "The 6 C's of Elite Affiliate Programs (Part 2)" now! (or read the transcript) I break down what great communication looks like from an...
Hey Reader, I read an article this week about the biggest affiliate marketing trends of 2026. One of them made me laugh out loud. "Turn Your Customers Into Affiliates." Uh... yeah, I've been saying this for 20 years. I've written probably 10 articles about it. Recorded at least a half-dozen podcast episodes. Used it as a core strategy in dozens of multi-million dollar affiliate campaigns. But sure. Trend of 2026. (YAY!) Look, I'm not annoyed. I'm glad more people are talking about it because...