I'll show you how to grow your business with an affiliate program, the easiest, fastest, and least risky marketing method to increase your sales and profits. Free report shows you how to get your first 100 affiliates.
What happens when your best affiliate doesn't know what to say
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Hey Reader, Junior year of high school, I had two teachers who could not have been more different. Mrs. Terry taught AP US History. She's the reason I still love history. Mr. Calvert taught civics. He used to sit at the front of the room stapling things into his own forearm. I'm NOT joking... he's the reason... well, let's just say he should be thankful for teachers' unions. His idea of teaching was telling us which chapter to read. Years later, an affiliate program sent me swipe copy for a promotion. Right in the middle of it: "[Talk about your favorite teacher here]." So I did. Mrs. Terry got the credit she deserved. Mr. Calvert got dragged. My subject line: "Don't be a Calvert." Every other affiliate promoting that same product got that exact same swipe copy. Not one of them could have written that email. That's what this week's episode: how to build swipe copy that works like that for your own affiliates. Listen to this week's episode here! Best regards, P.S. Somewhere out there, Mr. Calvert is probably still wasting the next generation's time and stapling things into his forearm. Go listen before you write your next round of swipe copy. |
The Affiliate Guy, Matt McWilliams
I'll show you how to grow your business with an affiliate program, the easiest, fastest, and least risky marketing method to increase your sales and profits. Free report shows you how to get your first 100 affiliates.
Hey Reader, One of our clients ran a $5 million affiliate launch. Let that sink for a sec... Five. Million. Dollars. And the crazy part? He estimates 40% of that, about $2 million, came from one thing... Me coaching his affiliates. I coached his affiliates on what to say, what to send, how to position the offer, and how to avoid the small mistakes that kill conversions. In this week's episode of the 6 C's of Elite Affiliate Programs, we're on the third C: Coach. CLICK HERE to listen to "The 6...
Hey Reader, Most affiliate programs have a communication problem. Affiliates get too many emails and not enough of what they need to promote. That pattern makes promoting feel like work, and eventually affiliates stop trying. In this week's episode of the 6 C's of Elite Affiliate Programs, we're on the second C: Communicate. CLICK HERE to listen to "The 6 C's of Elite Affiliate Programs (Part 2)" now! (or read the transcript) I break down what great communication looks like from an...
Hey Reader, Choosing an affiliate manager feels like a guessing game for most people, but it doesn't have to. In this week's episode, I'm breaking down the traits and skills that matter, where great affiliate managers tend to come from, and how to tell the difference between someone who "knows affiliates" and someone who can build and run a real program. CLICK HERE to listen to "How to Choose the Right Affiliate Manager" now! (or read the transcript) If you're about to make a hire, this...