I'll show you how to grow your business with an affiliate program, the easiest, fastest, and least risky marketing method to increase your sales and profits. Free report shows you how to get your first 100 affiliates.
What affiliates want to hear from you
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Hey Reader, Most affiliate programs have a communication problem. Affiliates get too many emails and not enough of what they need to promote. That pattern makes promoting feel like work, and eventually affiliates stop trying. In this week's episode of the 6 C's of Elite Affiliate Programs, we're on the second C: Communicate. I break down what great communication looks like from an affiliate's point of view. You'll hear what to stop sending and what makes affiliates want to promote. If you've got affiliates who seem checked out, this episode is for you. Best regards, Matt P.S. The affiliates you think are checked out probably aren't. They're reacting to how you communicate. CLICK HERE to listen to "The 6 C's of Elite Affiliate Programs (Part 2)"! |
The Affiliate Guy, Matt McWilliams
I'll show you how to grow your business with an affiliate program, the easiest, fastest, and least risky marketing method to increase your sales and profits. Free report shows you how to get your first 100 affiliates.
Hey Reader, Choosing an affiliate manager feels like a guessing game for most people, but it doesn't have to. In this week's episode, I'm breaking down the traits and skills that matter, where great affiliate managers tend to come from, and how to tell the difference between someone who "knows affiliates" and someone who can build and run a real program. CLICK HERE to listen to "How to Choose the Right Affiliate Manager" now! (or read the transcript) If you're about to make a hire, this...
Hey Reader, I read an article this week about the biggest affiliate marketing trends of 2026. One of them made me laugh out loud. "Turn Your Customers Into Affiliates." Uh... yeah, I've been saying this for 20 years. I've written probably 10 articles about it. Recorded at least a half-dozen podcast episodes. Used it as a core strategy in dozens of multi-million dollar affiliate campaigns. But sure. Trend of 2026. (YAY!) Look, I'm not annoyed. I'm glad more people are talking about it because...
Hey Reader, Got a big promotion coming up? A launch, a holiday promo push, a summer discount event? This week's episode is about the single biggest lever you're probably not pulling: warming up your affiliates before the promo even starts. Click here to listen to "How to Get Affiliates Excited to Promote" now. Here's the pattern I see in more than half the affiliate programs I work with: No communication with partners for 10, 11 months. Then one month out, they announce the launch. The day...