I'll show you how to grow your business with an affiliate program, the easiest, fastest, and least risky marketing method to increase your sales and profits. Free report shows you how to get your first 100 affiliates.
The #1 reason affiliates don't promote your launch
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Hey Reader, Got a big promotion coming up? A launch, a holiday promo push, a summer discount event? This week's episode is about the single biggest lever you're probably not pulling: warming up your affiliates before the promo even starts. Click here to listen to "How to Get Affiliates Excited to Promote" now. Here's the pattern I see in more than half the affiliate programs I work with: No communication with partners for 10, 11 months. Then one month out, they announce the launch. The day before, they send the assets. And they wonder why affiliates don't show up. You'd never do that with your own email list. You warm up your audience before a promotion. The exact same principle applies to your affiliates. In this episode I walk through the exact pre-promo strategy we use with clients, starting from the end of the previous launch and building all the way to day one. The goal is turning "I might promote" into planned emails, scheduled posts, and a strong first day. And it starts way earlier than most people think. Whether you've got a launch in August, a fall promo, or something bigger on the horizon, this episode gives you the playbook to start right now. Listen to the full episode here. Best regards, Matt P.S. The earlier you start warming up your affiliates, the stronger your launch day. This episode shows you exactly how to do it. |
The Affiliate Guy, Matt McWilliams
I'll show you how to grow your business with an affiliate program, the easiest, fastest, and least risky marketing method to increase your sales and profits. Free report shows you how to get your first 100 affiliates.
Hey Reader, Junior year of high school, I had two teachers who could not have been more different. Mrs. Terry taught AP US History. She's the reason I still love history. Mr. Calvert taught civics. He used to sit at the front of the room stapling things into his own forearm. I'm NOT joking... he's the reason... well, let's just say he should be thankful for teachers' unions. His idea of teaching was telling us which chapter to read. Years later, an affiliate program sent me swipe copy for a...
Hey Reader, One of our clients ran a $5 million affiliate launch. Let that sink for a sec... Five. Million. Dollars. And the crazy part? He estimates 40% of that, about $2 million, came from one thing... Me coaching his affiliates. I coached his affiliates on what to say, what to send, how to position the offer, and how to avoid the small mistakes that kill conversions. In this week's episode of the 6 C's of Elite Affiliate Programs, we're on the third C: Coach. CLICK HERE to listen to "The 6...
Hey Reader, Most affiliate programs have a communication problem. Affiliates get too many emails and not enough of what they need to promote. That pattern makes promoting feel like work, and eventually affiliates stop trying. In this week's episode of the 6 C's of Elite Affiliate Programs, we're on the second C: Communicate. CLICK HERE to listen to "The 6 C's of Elite Affiliate Programs (Part 2)" now! (or read the transcript) I break down what great communication looks like from an...