I'll show you how to grow your business with an affiliate program, the easiest, fastest, and least risky marketing method to increase your sales and profits. Free report shows you how to get your first 100 affiliates.
The #1 reason affiliates don't promote your launch
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Hey Reader, Got a big promotion coming up? A launch, a holiday promo push, a summer discount event? This week's episode is about the single biggest lever you're probably not pulling: warming up your affiliates before the promo even starts. Click here to listen to "How to Get Affiliates Excited to Promote" now. Here's the pattern I see in more than half the affiliate programs I work with: No communication with partners for 10, 11 months. Then one month out, they announce the launch. The day before, they send the assets. And they wonder why affiliates don't show up. You'd never do that with your own email list. You warm up your audience before a promotion. The exact same principle applies to your affiliates. In this episode I walk through the exact pre-promo strategy we use with clients, starting from the end of the previous launch and building all the way to day one. The goal is turning "I might promote" into planned emails, scheduled posts, and a strong first day. And it starts way earlier than most people think. Whether you've got a launch in August, a fall promo, or something bigger on the horizon, this episode gives you the playbook to start right now. Listen to the full episode here. Best regards, Matt P.S. The earlier you start warming up your affiliates, the stronger your launch day. This episode shows you exactly how to do it. |
The Affiliate Guy, Matt McWilliams
I'll show you how to grow your business with an affiliate program, the easiest, fastest, and least risky marketing method to increase your sales and profits. Free report shows you how to get your first 100 affiliates.
Hey Reader, Choosing an affiliate manager feels like a guessing game for most people, but it doesn't have to. In this week's episode, I'm breaking down the traits and skills that matter, where great affiliate managers tend to come from, and how to tell the difference between someone who "knows affiliates" and someone who can build and run a real program. CLICK HERE to listen to "How to Choose the Right Affiliate Manager" now! (or read the transcript) If you're about to make a hire, this...
Hey Reader, I read an article this week about the biggest affiliate marketing trends of 2026. One of them made me laugh out loud. "Turn Your Customers Into Affiliates." Uh... yeah, I've been saying this for 20 years. I've written probably 10 articles about it. Recorded at least a half-dozen podcast episodes. Used it as a core strategy in dozens of multi-million dollar affiliate campaigns. But sure. Trend of 2026. (YAY!) Look, I'm not annoyed. I'm glad more people are talking about it because...
Hey Reader, Every summer I think about the same thing: how do I make more money while actually enjoying the summer? The answer, for me, has consistently come back to one page on my site. A resources page. And last month alone it generated more than $10,000 in passive affiliate income. Click here to grab the free updated guide and learn how to build yours. A resources page is one of the simplest, highest-leverage things you can add to your site. You build it once, update it occasionally, and...