Hey Reader, Junior year of high school, I had two teachers who could not have been more different. Mrs. Terry taught AP US History. She's the reason I still love history. Mr. Calvert taught civics. He used to sit at the front of the room stapling things into his own forearm. I'm NOT joking... he's the reason... well, let's just say he should be thankful for teachers' unions. His idea of teaching was telling us which chapter to read. Years later, an affiliate program sent me swipe copy for a...

Hey Reader, One of our clients ran a $5 million affiliate launch. Let that sink for a sec... Five. Million. Dollars. And the crazy part? He estimates 40% of that, about $2 million, came from one thing... Me coaching his affiliates. I coached his affiliates on what to say, what to send, how to position the offer, and how to avoid the small mistakes that kill conversions. In this week's episode of the 6 C's of Elite Affiliate Programs, we're on the third C: Coach. CLICK HERE to listen to "The 6...

Hey Reader, Most affiliate programs have a communication problem. Affiliates get too many emails and not enough of what they need to promote. That pattern makes promoting feel like work, and eventually affiliates stop trying. In this week's episode of the 6 C's of Elite Affiliate Programs, we're on the second C: Communicate. CLICK HERE to listen to "The 6 C's of Elite Affiliate Programs (Part 2)" now! (or read the transcript) I break down what great communication looks like from an...