How to create compelling affiliate offers


What good is it to have affiliates if they aren’t excited to promote you?

The reality is that affiliates have tons of options these days and if you don’t create compelling offers for them to promote, they won’t.

So, on today’s podcast episode, I reveal exactly how to make your promotions stand out and get your affiliates fired up to promote.

CLICK HERE to listen to the episode now (or read the transcript)

Best regards,

Matt


The Affiliate Guy, Matt McWilliams

I'll show you how to grow your business with an affiliate program, the easiest, fastest, and least risky marketing method to increase your sales and profits. Free report shows you how to get your first 100 affiliates.

Read more from The Affiliate Guy, Matt McWilliams

Hey Reader, Choosing an affiliate manager feels like a guessing game for most people, but it doesn't have to. In this week's episode, I'm breaking down the traits and skills that matter, where great affiliate managers tend to come from, and how to tell the difference between someone who "knows affiliates" and someone who can build and run a real program. CLICK HERE to listen to "How to Choose the Right Affiliate Manager" now! (or read the transcript) If you're about to make a hire, this...

Hey Reader, I read an article this week about the biggest affiliate marketing trends of 2026. One of them made me laugh out loud. "Turn Your Customers Into Affiliates." Uh... yeah, I've been saying this for 20 years. I've written probably 10 articles about it. Recorded at least a half-dozen podcast episodes. Used it as a core strategy in dozens of multi-million dollar affiliate campaigns. But sure. Trend of 2026. (YAY!) Look, I'm not annoyed. I'm glad more people are talking about it because...

Hey Reader, Got a big promotion coming up? A launch, a holiday promo push, a summer discount event? This week's episode is about the single biggest lever you're probably not pulling: warming up your affiliates before the promo even starts. Click here to listen to "How to Get Affiliates Excited to Promote" now. Here's the pattern I see in more than half the affiliate programs I work with: No communication with partners for 10, 11 months. Then one month out, they announce the launch. The day...