I'll show you how to grow your business with an affiliate program, the easiest, fastest, and least risky marketing method to increase your sales and profits. Free report shows you how to get your first 100 affiliates.
Affiliate mistakes that can actually get you in trouble
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Hey Reader, Some affiliate program mistakes cost you commissions. Others cost you sleep. This week's episode is about the second kind. Click here to listen to "How to Avoid the Biggest Affiliate Program Mistakes (Part 2)" now! (or read the transcript if that's more your speed) Over the years I've made enough mistakes running affiliate programs to fill a small handbook. Most of them were fixable. A few of them weren't the kind you forget, because they came with real consequences, including one that put me face to face with FTC compliance in a way I'd rather not repeat. In this episode I walk through EXACTLY what went wrong, what I should've done instead, and how you can keep growing your program aggressively without stepping on the landmines I stepped on. If you're running an affiliate program, or planning to launch one, this is the episode to not skip. Listen to Part 2 of the Killer Mistakes series here! Best regards, Matt P.S. The FTC stuff alone is worth the 20 minutes. Protect your program before you need to. |
The Affiliate Guy, Matt McWilliams
I'll show you how to grow your business with an affiliate program, the easiest, fastest, and least risky marketing method to increase your sales and profits. Free report shows you how to get your first 100 affiliates.
Hey Reader, Choosing an affiliate manager feels like a guessing game for most people, but it doesn't have to. In this week's episode, I'm breaking down the traits and skills that matter, where great affiliate managers tend to come from, and how to tell the difference between someone who "knows affiliates" and someone who can build and run a real program. CLICK HERE to listen to "How to Choose the Right Affiliate Manager" now! (or read the transcript) If you're about to make a hire, this...
Hey Reader, I read an article this week about the biggest affiliate marketing trends of 2026. One of them made me laugh out loud. "Turn Your Customers Into Affiliates." Uh... yeah, I've been saying this for 20 years. I've written probably 10 articles about it. Recorded at least a half-dozen podcast episodes. Used it as a core strategy in dozens of multi-million dollar affiliate campaigns. But sure. Trend of 2026. (YAY!) Look, I'm not annoyed. I'm glad more people are talking about it because...
Hey Reader, Got a big promotion coming up? A launch, a holiday promo push, a summer discount event? This week's episode is about the single biggest lever you're probably not pulling: warming up your affiliates before the promo even starts. Click here to listen to "How to Get Affiliates Excited to Promote" now. Here's the pattern I see in more than half the affiliate programs I work with: No communication with partners for 10, 11 months. Then one month out, they announce the launch. The day...