Welp I screwed that up


So Reader...let me tell you about one of the dumbest mistakes I made when I started my first affiliate program…

Sounds like fun, right? Let’s all gather round and hear The Affiliate Guy tell about the time he was an idiot.

What did I do?

I didn’t work with any affiliates outside of the United States.

Not only was that just dumb…it severely limited our growth and we missed out on a ton of opportunities…but I also missed out on meeting some awesome people.

CLICK HERE to learn how to work with international affiliates

Oh…I learned my lesson…and since my first year or so, I’ve worked with at least 50,000 affiliates from outside of the U.S.

And MOST of them have been AWESOME!

Working with internationally-based affiliates can open up a whole new world of opportunity for your affiliate program.

But there are some challenges and considerations to keep in mind.

CLICK HERE to learn exactly how to work with affiliates from all over the world…and grow your program in new ways!

Best regards,

Matt


The Affiliate Guy, Matt McWilliams

I'll show you how to grow your business with an affiliate program, the easiest, fastest, and least risky marketing method to increase your sales and profits. Free report shows you how to get your first 100 affiliates.

Read more from The Affiliate Guy, Matt McWilliams

Hey Reader, Most affiliate programs have a communication problem. Affiliates get too many emails and not enough of what they need to promote. That pattern makes promoting feel like work, and eventually affiliates stop trying. In this week's episode of the 6 C's of Elite Affiliate Programs, we're on the second C: Communicate. CLICK HERE to listen to "The 6 C's of Elite Affiliate Programs (Part 2)" now! (or read the transcript) I break down what great communication looks like from an...

Hey Reader, Choosing an affiliate manager feels like a guessing game for most people, but it doesn't have to. In this week's episode, I'm breaking down the traits and skills that matter, where great affiliate managers tend to come from, and how to tell the difference between someone who "knows affiliates" and someone who can build and run a real program. CLICK HERE to listen to "How to Choose the Right Affiliate Manager" now! (or read the transcript) If you're about to make a hire, this...

Hey Reader, I read an article this week about the biggest affiliate marketing trends of 2026. One of them made me laugh out loud. "Turn Your Customers Into Affiliates." Uh... yeah, I've been saying this for 20 years. I've written probably 10 articles about it. Recorded at least a half-dozen podcast episodes. Used it as a core strategy in dozens of multi-million dollar affiliate campaigns. But sure. Trend of 2026. (YAY!) Look, I'm not annoyed. I'm glad more people are talking about it because...